Keeping a sharp focus on simplicity, subtlety and elegance, Vinita Pittie's clothes never overshadow but enhance the personality of the wearer. Her sixth sense to drape fabric in the most creative style resulted in a stunning overall appearance that could make an ordinary outfit look like a costume. She attributes her success to the ability to create anew everyday.

She has worked for the "Femina Miss India" beauty pageant twice, besides other fashion shows in the early 90s. The one she cherishes most is, "Guzishta", an event which was a passage to a bygone Indian era. Getting a short deadline of a week made it her most challenging venture. Whatever the clothes maybe, the touch is essentially "Hyderabadi".

Vinita currently retails from Mogra (Bangalore), Signature Excess (New Delhi) and Zoya (Mumbai).

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